president obama himself made a high profile reference to gun reform in his inauguration speech last week. other cabinet members, including the attorney general, have been making their own news on moving forward on gun reform, mental health reform, background checks. the administration, in other words, doing everything they can to not only move on this, but to keep gun reform at the top of the national agenda, to not let it slide out of the news with the passage of time after the newtown shootings. the white house said they would work on it this way, because they know it's going to be a heavy lift. well, in addition to the white house meetings with law enforcement and the speeches and the roundtable discussions in places like richmond, and in addition to all of that stuff, the way the white house has said that they were going to try to get around what has made this too heavy of a lift for previous presidents is that they said they were going to play the outside game. they were going to go outside washington. they were going to get the grassroots involved. specifically, they were going to